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    <loc>http://tedd-hawks.squarespace.com/blog-2/2024/2/15/debra-messings-famous-freeze-ray</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/89a85fa3-883a-4bb1-9776-59c5444e0d7c/Exhibit+A.jpg</image:loc>
      <image:title>Blog - Debra Messing's Famous Freeze Ray - Exhibit A:</image:title>
      <image:caption>So, the first thing I need to call out about this ad is that the copywriters and Debra put no effort into this. This isn’t subtle influencing, it’s a blunt advertising object. What does Debra say about freezing her fat? Is it that it boosted her confidence? Finally overcame a difficult bit of fat she’s been trying to get rid of for years? Is it helpful as her body changes over time? No, she simply, with all the eloquence of a frat boy convincing you to chug a 40, requests you “DO IT!”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/ddff6c72-7292-4fa6-8d6a-bf7ddf329496/Exhibit+B.jpg</image:loc>
      <image:title>Blog - Debra Messing's Famous Freeze Ray - Exhibit B:</image:title>
      <image:caption>What really sent me about this ad was the copy in the middle. “Before and after photos shown are not of Debra Messing.”  Slim Debra in her blue dinner dress wants you to know that the chubby normies in the images are not her. NO! Although they should definitely “Do it!” Debra would never have THAT much to “do” in terms of fat freezing. I just imagined Deb’s (she’s now Deb) people reviewing the materials and being like, “Well, we really need to make it clear that that is not Deb’s chicken wing in the photo.” I kind of wish I’d been in that meeting. I assume it happened quickly because very little effort was put into anything about this poster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/3ff5bccd-ecb0-4481-a8d0-870c7fe65cb4/Exhibit+C.jpg</image:loc>
      <image:title>Blog - Debra Messing's Famous Freeze Ray - Exhibit C:</image:title>
      <image:caption>The sheer number of asterisks/stars in the only actual content about the procedure is incredible. The first sentence basically flags every other word. Anything with that many qualifiers gives me some pause. Like…if the name of the product requires qualification what are we doing? To be fair, when you dig into them, you find out half of the stars highlight the doctors who did the freezing procedures, which I’m kind of obsessed with. Like: “Oh, did you notice this reduced love handle? That’s a Dr. Humphrey original.” “The back fat? You’ll notice the tell-tale brushstrokes of Dr. Caruthers.” I feel there is some kind of Modern Art exhibit in there somewhere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/751c5c7f-7536-46df-abf7-f270f95b58b6/Exhibit+E.png</image:loc>
      <image:title>Blog - Debra Messing's Famous Freeze Ray - Exhibit E:</image:title>
      <image:caption>The last exhibit is more of an anecdote. But the picture reflects the absurdity of the facial expressions I make. Anyway, at the end of my dermatology appointment, I asked the doctor about my facial skin health. Tl;dr my family has a history of globules, warts, acne, etc. on the face, and I am trying to avoid it as best as I can.  The doc just assumed I was a vain homosexual (which is true, for the record) and immediately started talking about wrinkles. She mentioned using a retinol (which I do, see vain homosexual note above), but then she also paused and goes. “You can also make less dynamic facial expressions.” And I literally LOL’d because: How over-the-top were my expressions in the office to make her call this out? Do doctors really suggest “smiling less” to reduce aging? Mid-laugh, I was like “Oh…really?” And she goes, “Yeah, you can practice in a mirror. Try to tone down your facial reactions.” I can’t imagine the dynamic expression I gave her then because she backed up and goes, “Well, don’t be like a statue, but you can minimize.”  I did not know this was a thing. I also wondered if I could use this as an excuse at work to not laugh or acknowledge anything on video calls. “I’m sorry, I’m working on my health. I can’t dynamically react to anything moving forward.”</image:caption>
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    <lastmod>2025-04-25</lastmod>
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    <lastmod>2025-04-25</lastmod>
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    <lastmod>2025-04-25</lastmod>
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    <loc>http://tedd-hawks.squarespace.com/blog-2/2023/10/5/lessons-in-creativity-nintendo</loc>
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      <image:title>Blog - Lessons in Creativity: Nintendo - Make it stand out</image:title>
      <image:caption>A phrase I would say to myself for inspiration all through elementary school</image:caption>
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      <image:title>About/Contact - Tedd Hawks is a writer, teacher, and trainer from Chicago. He’s been writing stories since he could read - focused initially on magic rabbits, his work now centers on dramatic fish. There may have been some improvement in his prose in the process. Connect with him via this site, or his writing craft blog published on Medium. As an Author Accelerator Certified Coach, he’s available for writing coaching and consulting. Check out the “Book Coaching” tab for more details.</image:title>
      <image:caption>Contact</image:caption>
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      <image:title>Book Coaching - Make it stand out</image:title>
      <image:caption>This is not me, but I aspire to Sam Elliot’s coolness and mustachery.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1643756681151-KDQJDK8WSOJUSKYRCIOS/Headshot+Casual.jpg</image:loc>
      <image:title>Book Coaching - Make it stand out</image:title>
      <image:caption>It’s a-me! Tedd the book coach!</image:caption>
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      <image:title>Book Coaching</image:title>
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      <image:title>Book Coaching</image:title>
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      <image:title>Book Coaching</image:title>
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      <image:title>Book Coaching - Make it stand out</image:title>
      <image:caption>This is not me, but I aspire to Sam Elliot’s coolness and mustachery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1643756681151-KDQJDK8WSOJUSKYRCIOS/Headshot+Casual.jpg</image:loc>
      <image:title>Book Coaching - Make it stand out</image:title>
      <image:caption>It’s a-me! Tedd the Book Coach!</image:caption>
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      <image:title>Book Coaching</image:title>
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      <image:title>Book Coaching</image:title>
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      <image:title>Book Coaching</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1641770739871-CPRRFINX85JG6H8ZJ9AP/thomas-kelley-hHL08lF7Ikc-unsplash.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/ba5d71d3-8a27-4529-b273-ae649f74829c/HT_Story_Post.png</image:loc>
      <image:title>Books - The Heart Thief</image:title>
      <image:caption>Beatrice Case Files Book 3 Genre: Fiction, Cozy Mystery, Humor Something wicked lies beneath Crockett and Bronte Cook's new home, Brogodovia. Upon arrival in the shining city, they immediately discover a mysterious killer is on the loose and a powerful criminal organization is hiding in the shadows. As the two new detectives track down the maniacal killer, their investigative skills, courage, and, even their love, are tested to the limits. With the help of old friends and a cast of kooky new characters, they will have to summon all their wisdom and bravery to solve the case. Will they be able to dig deep and find the Heart Thief? Or will the killer's wave of terror destroy everything in its path? The Heart Thief is the third book in the Beatrice series. Join Crockett and Bronte as they finally prove their skills as professional detectives! Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1664805361657-689Q0R4KE3D46WBAXQQX/Caddywampus_Kindle_Final_Cover.jpg</image:loc>
      <image:title>Books - The Caddywampus</image:title>
      <image:caption>Beatrice Case Files Book 2 Genre: Fiction, Cozy Mystery, Humor In this sequel to Beatrice, Crockett and Brontë are attempting to have a quiet, murder-free honeymoon. Their plans are thwarted, however, when they arrive in a quaint German town and discover a mysterious creature is stalking the grounds of their lodging. As the week unfolds, shocking revelations come to light about the creature, the town, and the lodgers who surround them: a blustery colonel, a pugnacious writer, a dysfunctional young family, and a stately Dutch dame. Can they find out the secrets of the inn before it’s too late? Or will they fall prey to the mythic creature which stalks the woods? Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/49bec13b-748c-464b-935b-abedd96dcb88/Beatrice.jpg</image:loc>
      <image:title>Books - Beatrice</image:title>
      <image:caption>Beatrice Case Files Book 1 Genre: Fiction, Cozy Mystery, Humor Young lawyer, Crockett Cook, arrives at the decrepit Hawsfeffer Estate in rural England where he’s stunned to discover the family patriarch vanished and foul play suspected. A carnival of characters is lusting over the family fortune – a fallen nun, a truculent huntsman, an aloof arsonist, and the overly pretentious, bejeweled matriarch. With his tendency to shriek like a drunken bird in the face of danger, Crockett enlists the help of his master, Petrarch, and the family’s daughter, Brontë, to follow a trail of clues from the uncertain present through the family’s murderous and mysterious past. Combining multiple genres, Beatrice is more than a cozy mystery - it's a laugh-filled, sleuthing extravaganza. Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1652446688483-1H4XSB5C0KBV54MWTYZU/ZOMBIE+SPACE+VAMPIRES+FROM+OUTER+SPACE.jpg</image:loc>
      <image:title>Books - Cookie Valentine and the Space Vampires from Outer Space</image:title>
      <image:caption>Genre: Humor, Satire, Parody, Sci-Fi, Thriller The Beatrice spinoff no one asked for or wanted. “Written” by the heiress to the estate in Beatrice @badgrrlkinzay47, this novel follows the adventures of karate-orphanage graduate Cookie Valentine as she investigates the mysterious appearance of an odd woman in her Idaho town. There are explosions, vampires, and a love story. What more could you ask for? Available on Kindle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/d0246dbc-247d-4f50-aa88-121a32dd92b7/Poet+Tree.png</image:loc>
      <image:title>Books - Poet/Tree</image:title>
      <image:caption>Genre: Poetry, Satire The tumult of a recent breakup definitely did not inspire these verses that span complex topics such as vests, life, and hamburgers. Available on Kindle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1639786134945-SWTVU2G736CYFJWW5ME9/Burn+Cover+-+FINAL.jpg</image:loc>
      <image:title>Books - Burn</image:title>
      <image:caption>Genre: Fiction, LGBTQ, Literary Love, loss, and hope burn bright in the second city. As lives intersect and histories unravel, a cast of colorful characters seek to find tranquility in a world of blazing drama and chaos. Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1639785922119-38YKI9O1UGXU4D9Y6J81/Faggit+Redesign+Final.jpg</image:loc>
      <image:title>Books - Faggit</image:title>
      <image:caption>Genre: Fiction, LGBTQ, YA, Humor Hi, I'm Jack! This story is about me, so I hope you like it. It wasn't easy coming out as gay in my small town. There was confusion, heartbreak, a girl with a bob, tears, and laughter. It may give you a kind of sad and wondrous feeling like the inside of a frog... I guess... Maybe it's just better if you see for yourself. My best buddy, Cal, gives the story 7 stars - not sure out of how many - but it sounds good enough for a book that costs a few bucks, so you should probably check it out. Hope I see you inside! Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/ba5d71d3-8a27-4529-b273-ae649f74829c/HT_Story_Post.png</image:loc>
      <image:title>Books - The Heart Thief</image:title>
      <image:caption>Beatrice Case Files Book 3 Genre: Fiction, Cozy Mystery, Humor Something wicked lies beneath Crockett and Bronte Cook's new home, Brogodovia. Upon arrival in the shining city, they immediately discover a mysterious killer is on the loose and a powerful criminal organization is hiding in the shadows. As the two new detectives track down the maniacal killer, their investigative skills, courage, and, even their love, are tested to the limits. With the help of old friends and a cast of kooky new characters, they will have to summon all their wisdom and bravery to solve the case. Will they be able to dig deep and find the Heart Thief? Or will the killer's wave of terror destroy everything in its path? The Heart Thief is the third book in the Beatrice series. Join Crockett and Bronte as they finally prove their skills as professional detectives! Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1664805361657-689Q0R4KE3D46WBAXQQX/Caddywampus_Kindle_Final_Cover.jpg</image:loc>
      <image:title>Books - The Caddywampus</image:title>
      <image:caption>Beatrice Case Files Book 2 Genre: Fiction, Cozy Mystery, Humor In this sequel to Beatrice, Crockett and Brontë are attempting to have a quiet, murder-free honeymoon. Their plans are thwarted, however, when they arrive in a quaint German town and discover a mysterious creature is stalking the grounds of their lodging. As the week unfolds, shocking revelations come to light about the creature, the town, and the lodgers who surround them: a blustery colonel, a pugnacious writer, a dysfunctional young family, and a stately Dutch dame. Can they find out the secrets of the inn before it’s too late? Or will they fall prey to the mythic creature which stalks the woods? Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/49bec13b-748c-464b-935b-abedd96dcb88/Beatrice.jpg</image:loc>
      <image:title>Books - Beatrice</image:title>
      <image:caption>Beatrice Case Files Book 1 Genre: Fiction, Cozy Mystery, Humor Young lawyer, Crockett Cook, arrives at the decrepit Hawsfeffer Estate in rural England where he’s stunned to discover the family patriarch vanished and foul play suspected. A carnival of characters is lusting over the family fortune – a fallen nun, a truculent huntsman, an aloof arsonist, and the overly pretentious, bejeweled matriarch. With his tendency to shriek like a drunken bird in the face of danger, Crockett enlists the help of his master, Petrarch, and the family’s daughter, Brontë, to follow a trail of clues from the uncertain present through the family’s murderous and mysterious past. Combining multiple genres, Beatrice is more than a cozy mystery - it's a laugh-filled, sleuthing extravaganza. Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1652446688483-1H4XSB5C0KBV54MWTYZU/ZOMBIE+SPACE+VAMPIRES+FROM+OUTER+SPACE.jpg</image:loc>
      <image:title>Books - Cookie Valentine and the Space Vampires from Outer Space</image:title>
      <image:caption>Genre: Humor, Satire, Parody, Sci-Fi, Thriller The Beatrice spinoff no one asked for or wanted. “Written” by the heiress to the estate in Beatrice @badgrrlkinzay47, this novel follows the adventures of karate-orphanage graduate Cookie Valentine as she investigates the mysterious appearance of an odd woman in her Idaho town. There are explosions, vampires, and a love story. What more could you ask for? Available on Kindle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/d0246dbc-247d-4f50-aa88-121a32dd92b7/Poet+Tree.png</image:loc>
      <image:title>Books - Poet/Tree</image:title>
      <image:caption>Genre: Poetry, Satire The tumult of a recent breakup definitely did not inspire these verses that span complex topics such as vests, life, and hamburgers. Available on Kindle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1639786134945-SWTVU2G736CYFJWW5ME9/Burn+Cover+-+FINAL.jpg</image:loc>
      <image:title>Books - Burn</image:title>
      <image:caption>Genre: Fiction, LGBTQ, Literary Love, loss, and hope burn bright in the second city. As lives intersect and histories unravel, a cast of colorful characters seek to find tranquility in a world of blazing drama and chaos. Available on Kindle and Paperback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5682045069a91ad70f5dbd1c/1639785922119-38YKI9O1UGXU4D9Y6J81/Faggit+Redesign+Final.jpg</image:loc>
      <image:title>Books - Faggit</image:title>
      <image:caption>Genre: Fiction, LGBTQ, YA, Humor Hi, I'm Jack! This story is about me, so I hope you like it. It wasn't easy coming out as gay in my small town. There was confusion, heartbreak, a girl with a bob, tears, and laughter. It may give you a kind of sad and wondrous feeling like the inside of a frog... I guess... Maybe it's just better if you see for yourself. My best buddy, Cal, gives the story 7 stars - not sure out of how many - but it sounds good enough for a book that costs a few bucks, so you should probably check it out. Hope I see you inside! Available on Kindle and Paperback</image:caption>
    </image:image>
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      <image:title>Book Coaching (Draft 2) - Make it stand out</image:title>
      <image:caption>Me trying to look both casual and professional.</image:caption>
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